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Auburn concept of style and power

  • April 5, 2018

Pigitism Word, which best characterize Auburn cars, at least during the time of Herrett Lobban Cord.

He was barely 30 years old when he was appointed head of the dying company Auburn. The entire asset of the company consisted of about 700 unprotected (and seemed unscrupulous) black cars and spare parts that cluttered warehouses. Production was reduced to 6 cars a week, but even for such an amount it was almost impossible to find customers.

For the head of the automobile company, the cord was a very good showman. He ordered to repaint cars into brighter, attractive colors, the roof was reduced to reduce the total height, and there were added nickelled details here and here. Updated and lowered cars were sold quickly enough, which provided the company, so necessary for it with working capital. Plus, the network of dealers began to develop, which offered an inexpensive battery repair for all Auburn cars.

Looking into the future, the cord understood that radical changes were needed to save the company from early death. He came to the conclusion that two things are the key to the bright future Auburn: power and style. A very similar motto among infinity cars, although the repair of the infinity battery is poured into a penny, no one refuses such cars.

To increase power, the 6-cylinder line was supplemented by a car with a licked eight Lycoming 8-88. In mid-1927, the Auburn 8-88 took second place in the 75-mile race of serial cars, which was held on the Atlantic-City Speedway highway. The racing veteran Wade Morton, who was the main test pilot Auburn, the car crossed the finish line less than a second after the winning Stutz, although the latter was almost twice as expensive.

At the same time, Auburn, with a two -color body, became one of the lawmakers of style in the industry. In those days, most manufacturers equipped their cars with 20- and 21-inch wheels, 18-inch were put on Auburn, which made a significant contribution to the low profile of the car. But something else was needed to attract people to Auburn car dealerships, something that would capture the imagination of motorists of all ages. Speedster!

For almost 9 years with a couple of breaks in Auburn, three generations of Speedster were built. All of them are among the most memorable cars from the ever created.

The classic remains a classic, and the repair of the automatic transmission of Lexus is a rather expensive event, but also quite rare due to the quality of the assembly of the car.

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